[5-DayForum] MA Sale 9/15 & 9/16 - how to decide on fliers andsigns?
Bill Effros
bill at effros.com
Wed Sep 5 12:31:06 EDT 2007
Allison,
I've done it both ways. The fliers and signs attract more meanies and
tire kickers. Sometimes they bring in real buyers as well. They always
increase the "action" -- there are no dull moments when 100 different
families vie for your attention over a 2 day period.
I like action. I get it by lowering the starting price rather than
putting up signs and fliers. I don't put up signs and flyers anymore.
The real buyers always find me.
Bill Effros
Allison Babb wrote:
>
> Actually I was asking a different question. I'm aware that I can do
> both fliers and signs and I'm aware of how to do them.
>
>
>
> There have been posts from people who do signs and fliers and get no
> traffic from doing that. Some recommend doing it; others say don't
> bother. I know my newspaper ads are worth my time and investment
> because I see dozens of other sellers and realtors putting homes in my
> town up for sale in those newspapers.
>
>
>
> So the question I was asking was if there is a way to tell whether
> fliers and signs are worth my time. Is there some type of clear
> deciding factor that helps you to know that, similar to the clear
> indicators that help you decide on newspaper ads?
>
>
>
>
>
> ------------------------------------------------------------------------
>
> *From:*
> 5-dayforum-bounces+babb1=comcast.net at mailman.howtosellyourhomein5days.com
> [mailto:5-dayforum-bounces+babb1=comcast.net at mailman.howtosellyourhomein5days.com]
> *On Behalf Of *larry at rehomeresults.com
> *Sent:* Monday, September 03, 2007 9:32 PM
> *To:* 5-dayforum at mailman.howtosellyourhomein5days.com
> *Subject:* Re: [5-DayForum] MA Sale 9/15 & 9/16 - how to decide on
> fliers andsigns?
>
>
>
> Hey Allison,
>
> Put out both.... Hire a local boy scout to help with the fliers and
> you put the signs out.
>
> Larry Hoffman
> 513-312-0913
> larry at REHomeResults.com
> http://www.REHomeResults.com
>
>
>
>
>
> Hi there,
>
> I'm still a bit confused with how to decide whether to use fliers
> and/or signs. The book says it differs from community to community
> but doesn't say much more than that. It says you decide based on
> whether you are advertising where 3 real buyers are sure to look. I
> get that but I still don't know what evidence I'm looking for in my
> community to decide on fliers/signs.
>
>
>
> I did the newspaper ads wherever I saw lots of homes in my town listed
> so that was clear. As for fliers/signs, I've never seen fliers other
> than from real estate agents or mortgage brokers, and I've never seen
> "home for sale" signs in my community other than in front of the home
> for sale or at the end of a street where a home is for sale.
>
>
>
> So I guess my question is, what criteria do I use to decide whether to
> do fliers and signs for my upcoming sale?
>
>
>
>
>
> ------------------------------------------------------------------------
>
> *From:*
> 5-dayforum-bounces+babb1=comcast.net at mailman.howtosellyourhomein5days.com
> [mailto:5-dayforum-bounces+babb1=comcast.net at mailman.howtosellyourhomein5days.com]
> *On Behalf Of *Allison Babb
> *Sent:* Monday, September 03, 2007 5:46 PM
> *To:* 'How To Sell Your Home in 5-Days'
> *Subject:* Re: [5-DayForum] Putting Lipstick on a Pig
>
>
>
> I had a good chuckle on the title of this one. Lipstick on a pig. J
> OK, I think I get it. My home is clean and nicely put together, so I
> think I'm all set for my sale. J I always wondered about the whole
> staging thing. They give you all kinds of data that your home will
> sell X times faster and for X thousands more than a non-staged home.
>
>
>
> As a buyer, indeed I do feel like I'm more /impressed/ with a staged/
> /home when I'm looking at it, but when it comes down to it, I know
> what features I want. I actually just passed up a beautifully staged
> home in Georgia to go for one with a bigger yard. The one with the
> bigger yard had a diaper changing table and a few baby toys on the
> floor in the master bedroom, and they forgot some clothes on the MBR
> closet floor too---not very attractive for showing vs the staged home
> but it didn't matter to me. The size of the MBR and the size of the
> yard was what I wanted. So I guess if I find what I want, doesn't
> seem to matter if it's staged or not, although staged is more
> appealing to the eye at first impression.
>
>
>
> Hey, hang on a second, did you just call the whole staging industry
> /rubbish/ Mr. Effros? ;-) Dem's fightin' words! Just kidding......
> J ....but I'll keep a safe distance just in case the stagers start
> fighting back. ;-)
>
>
>
>
>
> ------------------------------------------------------------------------
>
> *From:*
> 5-dayforum-bounces+babb1=comcast.net at mailman.howtosellyourhomein5days.com
> [mailto:5-dayforum-bounces+babb1=comcast.net at mailman.howtosellyourhomein5days.com]
> *On Behalf Of *Bill Effros
> *Sent:* Monday, September 03, 2007 5:00 PM
> *To:* How To Sell Your Home in 5-Days
> *Subject:* [5-DayForum] Putting Lipstick on a Pig
>
>
>
> Allison,
>
> I don't believe that putting lipstick on a pig is what sells it.
>
> Clean your home. Get it as nice as you can. The market will tell you
> what it's worth.
>
> Stick to the rule in the book. If you are not POSITIVE you will get
> back $2 for every $1 you spend--don't spend it. You'll put more money
> in your pocket at the end of the day.
>
> Staging is rubbish as far as I'm concerned.
>
> Bill Effros
>
>
>
> Allison Babb wrote:
>
> So that makes me wonder about staging......
>
>
>
> Given your analogy, would it be safe to say that staging your home
> does /not/ make it sell at a higher price? That's what stagers say
> all the time---that staged homes sell for more money. Given your
> analogy, sounds like staging may get your home sold sooner but not
> necessarily at a higher price than an identical non-staged home?
>
>
>
> Or were you saying that this /particular/ market you shouldn't expect
> to get more $$ for extras and staging, but you may indeed get more $$
> for extras and staging if we were in a "seller's market?" Just
> curious.....
>
>
>
> --Allison
>
>
>
>
>
> ------------------------------------------------------------------------
>
> *From:*
> 5-dayforum-bounces+babb1=comcast.net at mailman.howtosellyourhomein5days.com
> <mailto:5-dayforum-bounces+babb1=comcast.net at mailman.howtosellyourhomein5days.com>
> [mailto:5-dayforum-bounces+babb1=comcast.net at mailman.howtosellyourhomein5days.com]
> *On Behalf Of *Bill Effros
> *Sent:* Monday, September 03, 2007 3:54 PM
> *To:* How To Sell Your Home in 5-Days
> *Subject:* [5-DayForum] The Toyota Analogy
>
>
>
> David,
>
> We've discussed this situation before.
>
> If 2 identical Toyotas are offered for sale at the same time, but one
> has a sunroof and the other doesn't, the one with the sunroof will
> sell first, but they will both sell at the same price.
>
> No one will pay you extra for the upgrades, just as you didn't pay the
> builder extra in the first place. If prices continued to decline you
> can expect to get less than you paid.
>
> There is no harm in pointing out all the extras, just don't think that
> will increase the selling price in this market.
>
> Bill Effros
>
>
>
>
>
> capndave2k at netscape.net <mailto:capndave2k at netscape.net> wrote:
>
>
> Hi All,
>
>
>
> We are running our sale this weekend 9/8-9. The home is a highly
> upgraded 1710 sq. ft. 3/2 in Surprise AZ. It was delivered to us from
> the builder in May 2006 (I was working in Arizona at the time). The
> market had already begun to decline at that time and the builder was
> actually forced to reduce the contract price because they were
> offering many more incentives to new buyers at the time which reduced
> the appraisal.
>
>
>
> That having been said. I'm pretty sure that I have many more
> amenities in this house than you would find in virtually any other
> house with the same plan in this community. What I was thinking was
> that I would include a summary list of the builder upgrades including
> the original price as part of the information packet and make the
> Construction and Design Center work orders available to for the
> buyer's inspection.
>
>
>
> My thought is that it would let the buyers see that this particular
> house has more "added value" than what they will see elsewhere. We
> know and will have told them that we are expecting to take a loss on
> the house so hopefullly this would encourage them to calculate the
> value of the home for themselves.
>
> What do you think? Would this be helpful or harmful?
>
>
>
> David Cron
>
> ------------------------------------------------------------------------
>
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>
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> --
> Larry Hoffman
> LJH Investments, LLC
> Direct: (513) 312-0913
> 24 Hr Recd Message: (513) 588-4523
> http://www.REHomeResults.com
> larry at REHomeResults.com
>
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