[5-DayForum] Glen Ellyn Failed Sale

[Elizabeth Mora]

Brian:
   
  thanks, as always for the input.
   
  Your comments were amusing about the state of my home.  As I explained to you, I was covered in boxes and a mess precisely because I was getting ready for the sale.  I had a staging consultation, as I told you.  To think I'd sell in that state is hysterical.  Thanks for the laff.
   
  Yes, we were staged. No clutter. LIghts on.  Personal photos gone. New fluffy towels.  Carpet cleaned. Windows shiney.  Table set with china and crystal. Extra furniture gone.  New, perfect vases and candles. Closets uncluttered. Big new throw pillows. Cinnamon on the stove.  Yes, we looked great.
   
  What went wrong?  Who really knows.  Probably a combination of not enough exposure and a crazy market, and a method that may not always work in every market always.  Just my 2 cents.
   
   
  Elizabeth,

There are three reasons why homes don't sell for top dollar.

1. Not priced accurately  for this market
2. Not enough exposure
3. Not appealing enough to enough buyers 

Now I believe you had the first two correct however I've been over to your
home and it was a mess with boxes all over the place and it more than likely
wasn't staged properly.  I am assuming you packed all the boxes away at your
friends place prior to your sale however if it wasn't staged properly you
won't get top dollar for it.

I recommend since you are going with a full service realtor ask them what do
they know about staging a home to sell fast and to be more appealing to
buyers.  

According to Sell It Yourself by Ralph Roberts page 44 you should interview
a Realtor like the following:

How long has your company been in business?
Is your company a full service real estate agency?
How long have you been a realtor?
Are you a member of the NAR?
Do you have any special designations?
If yes, what do those designations mean to customers?
Do you work with both buyers and sellers?
If yes, which group do work with most often?
If no, are you a buyer specialist?
Do you work a particular niche?
If yes, what your niche?
How many transactions do you handle each year?
Have you worked with For Sale By Owners before?
What is your standard commission schedule?
Do you offer any flat fee services?  Such as Flat fee MLS?

Now considering the average real estate commission is 6% and if you want to
sell at say $165K, you will pay $9900 to sell it.  You would be better off
selling it by owner, dropping your price $9900 and sell it faster or offer
your buyer help with closing costs or owner financing.  I personally work
with staging consultants as well who have great success in turning homes
around fast that previously weren't selling.

Brian Coleman
ByOwner Consultant
www.byowner.com
800-ByOwner
 


       
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