[5-DayForum] [SPAM] [SPAM] Re: MA Sale 9/15 & 9/16 - how to decideon fliersandsigns?
James Cone
jimcone at wisper-wireless.com
Tue Sep 4 12:41:26 EDT 2007
I would use flyers too and when a person calls about the sale ask how they fpund put about it. They will say flyer or ad. But flyers might not get actual buyers. Ads target people looking specifically for a house. Flyers can attract people interested because of the price but not really looking, giving you a false contact.
jim
----- Original Message -----
From: larry at rehomeresults.com
To: 5-dayforum at mailman.howtosellyourhomein5days.com
Sent: Tuesday, September 04, 2007 11:26 AM
Subject: [SPAM] [SPAM] Re: [5-DayForum] MA Sale 9/15 & 9/16 - how to decideon fliersandsigns?
Hey Allison,
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The only way to determine what works best is to test various marketing campaigns. If your doing the 5-day sale I don’t see how you can test which one will have a better response rate based on the time frame of the sale. I think they are both worth you time to implement. As an example… I have a couple of clients in NC and one of them has a better response rate on fliers than the other. One guy may say fliers aren’t worth there weight in gold to implement and then there’s another guy saying just the opposite. I think especially with this 5-day sale you need to use many different forms of media as you can (fliers, postcards, signs). I use fliers all the time and I get a high return rate on calls. When even I do a marketing campaign I use fliers, postcards and signs.
<!--[if !supportEmptyParas]--><!--[endif]--> I also know when people use signs they make these professional looking selling signs and they only put up 10 of them. I know from experience hand written signs have a higher rate of return calls than the professional selling signs. You need to put out 70 – 90 signs, I know that’s a lot but that’s what really works best. Fliers are the same, people only put out between 100 to 300 fliers at a pop. The best response will come from 1000 to 1500 fliers, once again a small sample.
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Good luck with the sale.
Larry Hoffman
513-312-0913
larry at REHomeResults.com
http://www.REHomeResults.com
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Actually I was asking a different question. I’m aware that I can do both fliers and signs and I’m aware of how to do them.
There have been posts from people who do signs and fliers and get no traffic from doing that. Some recommend doing it; others say don’t bother. I know my newspaper ads are worth my time and investment because I see dozens of other sellers and realtors putting homes in my town up for sale in those newspapers.
So the question I was asking was if there is a way to tell whether fliers and signs are worth my time. Is there some type of clear deciding factor that helps you to know that, similar to the clear indicators that help you decide on newspaper ads?
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From: 5-dayforum-bounces+babb1=comcast.net at mailman.howtosellyourhomein5days.com [mailto:5-dayforum-bounces+babb1=comcast.net at mailman.howtosellyourhomein5days.com] On Behalf Of larry at rehomeresults.com
Sent: Monday, September 03, 2007 9:32 PM
To: 5-dayforum at mailman.howtosellyourhomein5days.com
Subject: Re: [5-DayForum] MA Sale 9/15 & 9/16 - how to decide on fliers andsigns?
Hey Allison,
Put out both.... Hire a local boy scout to help with the fliers and you put the signs out.
Larry Hoffman
513-312-0913
larry at REHomeResults.com
http://www.REHomeResults.com
Hi there,
I’m still a bit confused with how to decide whether to use fliers and/or signs. The book says it differs from community to community but doesn’t say much more than that. It says you decide based on whether you are advertising where 3 real buyers are sure to look. I get that but I still don’t know what evidence I’m looking for in my community to decide on fliers/signs.
I did the newspaper ads wherever I saw lots of homes in my town listed so that was clear. As for fliers/signs, I’ve never seen fliers other than from real estate agents or mortgage brokers, and I’ve never seen “home for sale” signs in my community other than in front of the home for sale or at the end of a street where a home is for sale.
So I guess my question is, what criteria do I use to decide whether to do fliers and signs for my upcoming sale?
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From: 5-dayforum-bounces+babb1=comcast.net at mailman.howtosellyourhomein5days.com [mailto:5-dayforum-bounces+babb1=comcast.net at mailman.howtosellyourhomein5days.com] On Behalf Of Allison Babb
Sent: Monday, September 03, 2007 5:46 PM
To: 'How To Sell Your Home in 5-Days'
Subject: Re: [5-DayForum] Putting Lipstick on a Pig
I had a good chuckle on the title of this one. Lipstick on a pig. J OK, I think I get it My home is clean and nicely put together, so I think I’m all set for my sale. J I always wondered about the whole staging thing. They give you all kinds of data that your home will sell X times faster and for X thousands more than a non-staged home.
As a buyer, indeed I do feel like I’m more impressed with a staged home when I’m looking at it, but when it comes down to it, I know what features I want. I actually just passed up a beautifully staged home in Georgia to go for one with a bigger yard. The one with the bigger yard had a diaper changing table and a few baby toys on the floor in the master bedroom, and they forgot some clothes on the MBR closet floor too—not very attractive for showing vs the staged home but it didn’t matter to me. The size of the MBR and the size of the yard was what I wanted. So I guess if I find what I want, doesn’t seem to matter if it’s staged or not, although staged is more appealing to the eye at first impression.
Hey, hang on a second, did you just call the whole staging industry rubbish Mr. Effros? ;-) Dem’s fightin’ words! Just kidding…... J ….but I’ll keep a safe distance just in case the stagers start fighting back. ;-)
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From: 5-dayforum-bounces+babb1=comcast.net at mailman.howtosellyourhomein5days.com [mailto:5-dayforum-bounces+babb1=comcast.net at mailman.howtosellyourhomein5days.com] On Behalf Of Bill Effros
Sent: Monday, September 03, 2007 5:00 PM
To: How To Sell Your Home in 5-Days
Subject: [5-DayForum] Putting Lipstick on a Pig
Allison,
I don't believe that putting lipstick on a pig is what sells it.
Clean your home. Get it as nice as you can. The market will tell you what it's worth.
Stick to the rule in the book. If you are not POSITIVE you will get back $2 for every $1 you spend--don't spend it. You'll put more money in your pocket at the end of the day.
Staging is rubbish as far as I'm concerned.
Bill Effros
Allison Babb wrote:
So that makes me wonder about staging……
Given your analogy, would it be safe to say that staging your home does not make it sell at a higher price? That’s what stagers say all the time—that staged homes sell for more money. Given your analogy, sounds like staging may get your home sold sooner but not necessarily at a higher price than an identical non-staged home?
Or were you saying that this particular market you shouldn’t expect to get more $$ for extras and staging, but you may indeed get more $$ for extras and staging if we were in a “seller’s market?” Just curious…..
--Allison
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From: 5-dayforum-bounces+babb1=comcast.net at mailman.howtosellyourhomein5days.com [mailto:5-dayforum-bounces+babb1=comcast.net at mailman.howtosellyourhomein5days.com] On Behalf Of Bill Effros
Sent: Monday, September 03, 2007 3:54 PM
To: How To Sell Your Home in 5-Days
Subject: [5-DayForum] The Toyota Analogy
David,
We've discussed this situation before.
If 2 identical Toyotas are offered for sale at the same time, but one has a sunroof and the other doesn't, the one with the sunroof will sell first, but they will both sell at the same price.
No one will pay you extra for the upgrades, just as you didn't pay the builder extra in the first place. If prices continued to decline you can expect to get less than you paid.
There is no harm in pointing out all the extras, just don't think that will increase the selling price in this market.
Bill Effros
capndave2k at netscape.net wrote:
Hi All,
We are running our sale this weekend 9/8-9. The home is a highly upgraded 1710 sq. ft. 3/2 in Surprise AZ. It was delivered to us from the builder in May 2006 (I was working in Arizona at the time). The market had already begun to decline at that time and the builder was actually forced to reduce the contract price because they were offering many more incentives to new buyers at the time which reduced the appraisal.
That having been said. I'm pretty sure that I have many more amenities in this house than you would find in virtually any other house with the same plan in this community. What I was thinking was that I would include a summary list of the builder upgrades including the original price as part of the information packet and make the Construction and Design Center work orders available to for the buyer's inspection.
My thought is that it would let the buyers see that this particular house has more "added value" than what they will see elsewhere. We know and will have told them that we are expecting to take a loss on the house so hopefullly this would encourage them to calculate the value of the home for themselves.
What do you think? Would this be helpful or harmful?
David Cron
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Larry Hoffman
LJH Investments, LLC
Direct: (513) 312-0913
24 Hr Recd Message: (513) 588-4523
http://www.REHomeResults.com
larry at REHomeResults.com
FREE Special Report For Sellers:
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Larry Hoffman
LJH Investments, LLC
Direct: (513) 312-0913
24 Hr Recd Message: (513) 588-4523
http://www.REHomeResults.com
larry at REHomeResults.com
FREE Special Report For Sellers:
Sell you house "as-is" for a fair
price on the date of your choice!
We buy house throughout the Western Hills, Delhi and Bridgetown area! Discover
how to... Avoid marketing your house "for sale by owner", avoid becoming an
unwanted landlord, eliminate the need to fix up the property to please a picky
buyer, get cash in as little as 7 days and much more! Call our 24 hour special
recorded message line at 513-588-4523 Ext 1 to hear more or request your FREE
report by email Read it NOW online or submit your property details at:
www.REHomeResults.com
FREE Special Report For Buyers:
How to buy a nice how with no
bank qualifying or large down payment!
Discover how you can... move fast, avoid bank hassles, own your own home
now, work directly with a creative and flexible seller, trade repairs for equity or
down payment, buy with no money down, get into a new home with a small
down payment and qualify for the best permanent mortgage. Call our 24 hour
special recorded message line at 513-588-4523 Ext 2 to request your FREE
report or to hear about or current list of homes for sale. Or read this report
NOW online at www.REHomeResults.com. Be sure to join our buyer's list
and view our current listings.
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