[5-DayForum] Contacting Bill Effros

Tue Sep 4 12:19:13 EDT 2007

Bill:

Sorry in my late response ... enjoying the end of Summer holiday!

Thanks for your kind words ... we really are intrigued by your
methodology and believe that, if executed properly, it represents the
most accurate reflection of a property's "market" worth at a given
"static" point in time.  

The fall quarter is beginning next week at the University of Denver
where I've taught real estate as an Adjunct Professor for 20 years.  The
Burns School of Real Estate in the Daniels College of Business is the
oldest accredited University real estate program in the country.   To
learn more about the Burns School please visit  
http://www.daniels.du.edu/Burns-History.aspx   I will be encouraging my
students to both look over your book, visit the "Forum," and see to what
extent we can incorporate it's methodology in their real estate project,
which requires them to evaluate a residential property for sale, and
theoretically consummate a sales transaction.

If we can identify a Five Day Seller in Denver who will run a sale in
October we might be able to combine a case-study and create a video for
your TV producers.

Additionally, we will be adding a section on the "5-Day Sale" to
HomePoint's free "Steps to Selling Your Home Online" guide, 
http://www.homepoint.com/steps-to-selling-your-house-ebook/guide-to-sell
-my-home.aspx and add a link to your book on Amazon in the not too
distant future (90 Days). 

Please let me also take a moment to explain how we feel the "5-Day Sale"
fits with HomePoint's mission to educate and empower real estate
consumers.  In theory, we think that anyone seeking to sell their homes
themselves should consider beginning with a 5-Day Sale.  This serves to
both educate a consumer (home seller) on the effort involved in selling
a home and the cost in marketing a property for sale.  Additionally, if
executed properly a 5-Day Sale should establish a "valid" baseline for
pricing in a given market and at a specific (static) point in time.  For
those who succeed in achieving a "market price" acceptable to them under
the 5-Day Method - Bravo!  

For those who do not, then based on what I've followed on the "Forum,"
they tend to migrate to more traditional FSBO approaches or list the
property with a Realtor. 

Hopefully those migrating to a more traditional FSBO strategy have
considered researching online vendor marketing support packages such as
our comprehensive and competitive FSBO plans 
http://www.homepoint.com/sellhome/for-sale-by-owner-houses-FSBO.aspx .
For those who do not succeed under a traditional FSBO marketing effort,
then they may seek to expand their resources to include collaborating
with a real estate professional under a competitive working
relationship.  Such a relationship can allow the home seller to continue
to contribute their "sweat equity" such as conducting showings, creating
and providing their own brochures and virtual tours, posting online
listings, etc., and retain a real estate professional on a "consulting"
or "fee-for-services" basis that can offer considerable savings over
traditional "Full Service; Full Commission" working relationships - 
http://www.homepoint.com/sellhome/selling-house-with-real-estate-consult
ant.aspx     

While I recognize that this posting is "self-promoting," I do feel that
I'm being "intellectually honest" about both the objectivity and quality
of our site and its diversity of offerings

In our virtually unprecedented difficult market, I believe that home
sellers seeking to sell their own homes and save money doing so need to
continue to find alternative ways to be "proactive" and improve the
"effectiveness" in the marketing and sale of their homes.  In our
opinion, Bill's 5-Day Sale methodology tops the list!

That said, one methodology never works in all circumstances and
therefore, consumers need to have a number of "tactics" available to
them when it comes to selling their homes in challenging markets. 

Sincerely,

Kyle.Cascioli at homepoint.com 

www.homepoint.com <http://www.homepoint.com/>  

  _____  

From: Bill Effros [mailto:bill at effros.com] 
Sent: Thursday, August 30, 2007 9:22 PM
To: How To Sell Your Home in 5-Days
Subject: Re: [5-DayForum] Contacting Bill Effros

Kyle,

Thanks for your contributions to the 5-DayForum.  You're helping a lot
of people sort things out.

Basically, I've said what I've got to say in the book, and provided this
Forum so other voices could be heard.

Feel free to use this Forum to reach out to others.  I pay as much
attention as I can, always looking for improvements that work so I can
forward new information to as many people as possible.

If you and your group want to offer 5-Day Sale packages, you are free to
do so.  Keep us all up to date on your activities so we can all run
5-Day Sales better in the future.

I noticed a recent trend on the Internet of Brokers offering my book on
their websites directly through a click to Amazon.  I don't know how
that's done, or exactly what the advantage is to the brokers, but it
certainly is a nice thing to offer, from my perspective.

There are so many homes to sell, there is plenty of work for everyone.
We can share our experiences here without harming anyone.  If you stick
around on the Forum, and I hope you will, you will see that 5-DayForum
sellers will let you know what's happening in the housing market all
over the country 6 months before the rest of the country knows.  

Speaking as a fly on the wall, it's an interesting thing to know, and
the longer you interact with other 5-Day Sellers the more sure you
become that you can almost predict the future.  Well, actually, you can
just predict the present, but that's better than most brokers can do.

Stay in touch.  I always read what you post, even if I don't get back to
you right away.

Bill Effros

Kyle Cascioli - HomePoint.com wrote: 

Hi Bill:

Please allow me a moment to introduce myself as an Adjunct professor of
real estate at the University of Denver, Manager of Real Estate Services
at HomePoint.com, and yes ... a Colorado Realtor.  Regarding the three
"hats" that I wear, I'm a contrarian to say the least.  Like you, I'm a
sailor.  I also graduated from Rippowam HS in Stamford, CT.

That said, I have read your book, followed the Forum religiously for the
past three months, and I'm a big fan of your "consumer-centric" approach
to the residential real estate transaction.

I would like an opportunity to speak directly with you if possible to
discuss how we might further spread the "5-Day Sale" word, and use our
"consumer-centric" real estate platform to empower consumers to take
control of their real estate transaction and further drive positive
change in the real estate industry.  Our site is designed to objectively
educate and promote transaction choices on behalf of real estate
consumers.  We have recently formed a strategic alliance with a group
know as "ACRE (Accredited Real Estate Consultant www.myreconsultants.com
<http://www.myreconsultants.com/>  )" in order to advance the concept of
residential real estate consulting as an alternative to the traditional
full-commission approach.  We also offer what we believe to be the
industry's most effective and cost-competitive FSBO marketing packages.
Please refer to 
http://www.homepoint.com/sellhome/how-to-sell-your-house.aspx
Additionally, I've attached a recent article I've written that I think
might help you better appreciate our understanding of the structural
change besetting the industry and our interest in influencing positive
change by empowering consumers. 

I have attached my resume for your review, and encourage you to Google
my name to learn more about me and to decide if you would be willing to
dialogue with us regarding our interest in working with you and your
group to further transaction choices available to real estate consumers.

Thank you for your consideration of this request.

Sincerely,

Kyle Cascioli   

Kyle Cascioli

HomePoint.com
'The smart way to buy & sell a home'
www.homepoint.com
kyle.cascioli at homepoint.com
Direct: 303.302.9719 ext. 4028
Fax: 303.850.9383

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  _____  

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