[5-DayForum] The Toyota Analogy

[Allison Babb]

So that makes me wonder about staging..  

 

Given your analogy, would it be safe to say that staging your home does not
make it sell at a higher price?  That's what stagers say all the time-that
staged homes sell for more money.  Given your analogy, sounds like staging
may get your home sold sooner but not necessarily at a higher price than an
identical non-staged home?  

 

Or were you saying that this particular market you shouldn't expect to get
more $$ for extras and staging, but you may indeed get more $$ for extras
and staging if we were in a "seller's market?"   Just curious...

 

--Allison

 



 

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From:
5-dayforum-bounces+babb1=comcast.net at mailman.howtosellyourhomein5days.com
[mailto:5-dayforum-bounces+babb1=comcast.net at mailman.howtosellyourhomein5day
s.com] On Behalf Of Bill Effros
Sent: Monday, September 03, 2007 3:54 PM
To: How To Sell Your Home in 5-Days
Subject: [5-DayForum] The Toyota Analogy

 

David,

We've discussed this situation before.

If 2 identical Toyotas are offered for sale at the same time, but one has a
sunroof and the other doesn't, the one with the sunroof will sell first, but
they will both sell at the same price.

No one will pay you extra for the upgrades, just as you didn't pay the
builder extra in the first place.  If prices continued to decline you can
expect to get less than you paid.

There is no harm in pointing out all the extras, just don't think that will
increase the selling price in this market.

Bill Effros





capndave2k at netscape.net wrote: 


Hi All,

 

We are running our sale this weekend 9/8-9.  The home is a highly upgraded
1710 sq. ft. 3/2 in Surprise AZ.  It was delivered to us from the builder in
May 2006 (I was working in Arizona at the time).  The market had already
begun to decline at that time and the builder was actually forced to reduce
the contract price because they were offering many more incentives to new
buyers at the time which reduced the appraisal. 

 

That having been said.  I'm pretty sure that I have many more amenities in
this house than you would find in virtually any other house with the same
plan in this community.  What I was thinking was that I would include a
summary list of the builder upgrades including the original price as part of
the information packet and make the Construction and Design Center work
orders available to for the buyer's inspection.  

 

My thought is that it would let the buyers see that this particular house
has more "added value" than what they will see elsewhere.  We know and will
have told them that we are expecting to take a loss on the house so
hopefullly this would encourage them to calculate the value of the home for
themselves.

What do you think?  Would this be helpful or harmful?  



David Cron

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