[5-DayForum] 5 Day Sale 1st Weekend December-Cherry Hill

[Bill Effros]

Kyle,

In some cities people go to Craig's List to find homes for rent and 
sale.  In other's they don't.  There are too many web surfers and 
Googlers hitting other web sites, and no other single site you can be 
sure will be visited by any of the "real buyers".  Web hits attract tire 
kickers who complicate your sale without reliably attracting real buyers.

Bill Effros



Kyle Cascioli wrote:
> Hi Bill/Emily:
>  
> Again, I think it depends on the market.
>  
> That said, if they don't work as they did in our case studies in 
> Denver, then why place the ad on "Craig's list?"
>  
> Kyle
>
>     ------------------------------------------------------------------------
>     Date: Tue, 27 Nov 2007 09:02:16 -0500
>     From: bill at effros.com
>     To: 5-dayforum at mailman.howtosellyourhomein5days.com
>     Subject: Re: [5-DayForum] 5 Day Sale 1st Weekend December-Cherry Hill
>
>     Emily,
>
>     I don't believe Internet ads attract the 3 real buyers.  They may
>     bring in a fourth or a fifth, but you can't rely on them and they
>     attract a disproportionate number of tire kickers who throw off
>     your 25 by Friday night count.
>
>     I'm sure your ad is fine. 
>
>     Bill Effros
>
>
>
>     Emily Lyon wrote:
>
>         We placed our ads today...will keep you posted on number of
>         calls. Bill, we used your magic number of 124,500 for our
>         property which we believe could easily sell in today's
>         market for 280,000. We had to tweak the layout of the ad but
>         kept the order in which things appear and Bolded/Capped that
>         which you do in your book. We plan on completely following
>         your method.
>          
>         Someone emailed me (assistant to the Univ. Denver prof)
>         offering to place internet ads for us we would like to use
>         their service. Anyone know his email--can't find it.
>          
>         Thanks, Emily Lyon
>
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