[5-DayForum] 25 minimum calls

Bill Effros bill at effros.com
Tue Nov 6 11:26:53 EST 2007


Yes, Galina, all calls count.

However, because you started early you must have a "strong" 25 calls by 
Friday night.  If I said you must have 25 calls within the first 3 days 
of starting your advertising you should have 25 calls by Wednesday 
night.  But you probably won't.  Wednesday through Friday are stronger 
real estate advertising days than Monday through Wednesday.  People who 
start on Wednesday continue to get more calls on Saturday and Sunday 
than those who start earlier.

The long and the short of it is that given your strong start you 
probably have started low enough and targeted your advertising 
properly.  If you get 25 by Friday night after starting on Wednesday you 
can be quite sure the 3 real buyers will show up and bid.  They may well 
be in there if you start on Monday and get 25 calls by Friday, you just 
can't be as sure.

Bill Effros



Galina Grechka wrote:
>
> Hi Bill,
>
> I'm running 5-day sale this weekend in Charlotte.
>
> To be safe I started advertise on Mon.
>
> I got 11 calls already, but some of these calls were about that the 
> person cannot come or not sure if would be able to come. Should I 
> count these contingent calls toward 25?
>
>  
>
> Thanks,
>
> Galina
>
>
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