[5-DayForum] my sale in MA

[Brenda Mangente]

Hi Brent!

Go for the folks in town!  You have nothing to lose, and even if folks are
stopping by for a look-see...who's to say they won't talk it up to friends
that really are interested in buying?  Bottomline:  don't shut anyone out!
As Bill and the group have said repeatedly, widen the pool cuz all the
lookers will just drop out anyway.  Nothing to lose!!!!

b


On 8/2/07, brentday at althor.net <brentday at althor.net> wrote:
>
>
> Hello 5-Day Forum!
>
> I'm going to be running my 5day sale next week
> and was hoping you'd be kind enough to give me
> your advice.
>
> I'll be more than happy to share my experience
> of the sale during and after the process
> with everyone.  I have also contacted other
> people in my state who have run a 5day sale
> and will report on what their methods and
> successes were.
>
> Since I'm running the sale next week, I need
> to submit the advertising soon.  I'd like
> your feedback.  This is in Massachusetts.
>
> Our tentative ad:
>
> MYTOWN                  BY OWNER
> Waterfront. 4 Bed. 1.5 Bath
> Well maintained. Active wildlife.
> $124,500 or Best Offer
> Inspection Sat-Sun 10-5
> Will be sold Sunday Night to
> HIGHEST BIDDER   (555) 123-4567
>
> We will be advertising:
> Boston Globe
> Telegram and Gazette
> Craigslist
> ForSaleByOwner.com
> Owners.com
> [and a couple other free internet ones]
>
> I have read recently in the forums about the "Flyer" option.  A
> full page flyer copy of the adcopy included in the papers.  It seemed
> to get a real good response.
>
> The flyer option for the Telegram&Gazette is $85 per 1000 copies.  The
> newspapers total circulation is 160,000, with a discount at about $9000
> for a full run.  Obviously that is too much...so I wonder if doing a
> couple
> thousand is worth it or if that might skew my results.
>
> Another option, is that the T&G puts out a Home Magazine every wednesday
> (this timing seems rather fortutitous).  A quarter page ad is about $300.
> I could pick the half of the city nearest my home or further away (there
> is a west and east version).
>
> Lastly, the Boston Globe has an Open House feature every friday.  Your ad
> is
> also featured in a grid with all other open houses.  The person on the
> phone wasn't clear what could be included in that ad, but it did seem
> price and minimal data (rooms,baths) would be.  I'll get tomorrow's
> paper and see what it looks like.  This is only an extra $30 on top of
> the regular classifieds listing.
>
> So please let me know what you think of these other advertising
> options.  I most sincerely appreciate it.
>
> The only other thing I would note at this point is that I am avoiding
> advertising in-town.  I'm trying to hit the major real estate papers but
> want to avoid skewing my 25 callers with people in town that want to
> "see whats happening", but have zero intention on buying.
>
> Thanks so much,
>
> Regards,
> Brent B.
>
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