[5-DayForum] High bids in a down market

[Bill Effros]

Steve,

Did the picture go through?

There's so much caching on my machine, I can't tell.

Bill Effros

Bill Effros wrote:
> Steve,
>
> Did you use postcards?
>
> How do you feel they worked for you?
>
> We get a lot of that kind of stuff around here.  I always thought it 
> was more to justify the six digit commissions, and to massage the egos 
> of wealthy homeowners who think their homes are worth more than anyone 
> can get for them, than it was a successful selling technique.  Has 
> your experience been different?
>
> I've attached one sent to me.  It was sent to thousands of other 
> people over an 18 month period without success.  The owner sent this 
> one to me after selling his home in five days.  He still had thousands 
> left.  (The home was sold to a local who had seen it before with a 
> broker.  The local offered 33% more than his previous "final offer".)
>
> Bill Effros
>
>
>
> Steve Ehlers wrote:
>> Bill can weigh-in on this one:
>>  
>> One method that has gained headway in let's call it non-traditional 
>> forms of advertising
>> in the last couple years are the single full of color postcard or 
>> large postcard type mailers.
>>  
>> I noticed that the above method combined with many of the 5-Day 
>> principles are being used
>> with success by some individuals and companies buying properties as 
>> "short sales"
>> and turning them around for quick sales, particularly on the east 
>> coast of FL.
>>  
>> I'll leave it at that.
>>  
>> Steve
>> Cape Coral, FL 
>>
>>     ----- Original Message -----
>>     *From:* Mark Conway <mailto:sanford5daysale at yahoo.com>
>>     *To:* 5-Day Forum 5-Day Forum
>>     <mailto:5-dayforum at mailman.howtosellyourhomein5days.com>
>>     *Sent:* Thursday, August 02, 2007 12:26 AM
>>     *Subject:* [5-DayForum] High bids in a down market
>>
>>     Folks,
>>      
>>     From our perspective in mid-Michigan, at least, Bill keeps
>>     stressing a very important point. Two years ago, comparable sales
>>     of homes in my area would have supported a price in the range of
>>     $150,000-160,000 for our home. Twenty-four months later, we were
>>     completely satisfied with $136,500 as our highest bid in the
>>     round-robin. Given current market conditions, it's a realistic
>>     expectation that prices really have fallen from their peaks. If
>>     the goal is to sell promptly at current market values and not an
>>     idealized notion of what your home ought to sell for, then the
>>     5-Day Method represents an opportunity to get the job done. And
>>     as we've all seen on this forum, effective advertising is the
>>     whole game. In some locations it seems that the best combination
>>     of advertising to reach the three real buyers sought is still
>>     somewhat elusive. We tried something a little different and got
>>     satisfying results -- perhaps a unique solution for a unique
>>     situation.
>>      
>>     In resistant and tough markets, where do home contractors
>>     advertise to get the attention of homeowners who are doing
>>     serious work on their homes as upgrades in preparation for
>>     selling them? Those might be the same folks who'd like to leave
>>     some of the issues associated with their aging homes behind and
>>     move into someplace appealing to them in other ways? A question
>>     to ask might be: What characteristics do serious home buyers have
>>     in common with other groups who are target markets for
>>     advertising of small businesses, and what kinds of effective and,
>>     perhaps, non-traditional advertising do they do that 5-Day
>>     sellers could use successfully, too? It's just something to think
>>     about.
>>      
>>     Regards,
>>      
>>     Mark Conway
>>
>>     ------------------------------------------------------------------------
>>     Pinpoint customers
>>     <http://us.rd.yahoo.com/evt=48250/*http://searchmarketing.yahoo.com/arp/sponsoredsearch_v9.php?o=US2226&cmp=Yahoo&ctv=AprNI&s=Y&s2=EM&b=50>who
>>     are looking for what you sell.
>>
>>     ------------------------------------------------------------------------
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