[5-DayForum] my sale in MA

Fri Aug 3 11:12:34 EDT 2007

Brent,

I just read your responses, and I also think you're starting to high.  
Look up some of my comments about Zillow.  As far as I'm concerned it's 
so far off at this point as to be useless.

I doubt your home is worth $250,000.

I would start it at $99,500.  If it's worth $250,000 you'll still get 
$250,000.  But if it's only worth $200,000, you'll still get 25 calls by 
Friday night if you advertise in the right places.

1.5 bathrooms for four bedrooms on a $250,000 house is a problem.  Most 
people will need more bathrooms.  Adding them will cost a substantial 
amount of money.  Especially in these times, when there are so many 
homes available, and sellers are just this side of desperation.

Rereading my response, I might start at $74,500.

Bill Effros

brentday at althor.net wrote:
> Hi Bill,
>
> Wow, I guess I must have mis-understood the reasoning. 
>
> We live in a small town (Spencer), next to a large
> city (Worcester).
>
> Hmm, I guess maybe I should also advertise in the town
> weekly paper.
>
> I think I'm gonna go re-read your book and see where I went
> wrong.
>
> Thanks for the correction!
>
> -Brent
>
> On Fri, Aug 03, 2007 at 10:11:04AM -0400, Bill Effros wrote:
>   
>> Brent,
>>
>> I just got to the bottom of your e-mail.  As noted previously, we don't 
>> know what your town is, at least we don't know if we've only read this 
>> e-mail.  Your advertising strategy sounds like the reverse of what I 
>> would recommend.  The exact people you want to reach are those in town.  
>> Even the ones who are just nosing around.  If they like what they see, 
>> even if they are not themselves the real buyers, they will send the real 
>> buyers along.  The people around town know your home is worth much more 
>> than you've asked.
>>
>> Bill Effros
>>
>>
>>
>> brentday at althor.net wrote:
>>     
>>> Hello 5-Day Forum!
>>>
>>> I'm going to be running my 5day sale next week
>>> and was hoping you'd be kind enough to give me
>>> your advice.
>>>
>>> I'll be more than happy to share my experience
>>> of the sale during and after the process
>>> with everyone.  I have also contacted other
>>> people in my state who have run a 5day sale
>>> and will report on what their methods and
>>> successes were.
>>>
>>> Since I'm running the sale next week, I need
>>> to submit the advertising soon.  I'd like
>>> your feedback.  This is in Massachusetts.
>>>
>>> Our tentative ad:
>>>
>>> MYTOWN                  BY OWNER
>>>   Waterfront. 4 Bed. 1.5 Bath
>>>   Well maintained. Active wildlife.
>>>   $124,500 or Best Offer
>>>   Inspection Sat-Sun 10-5
>>>   Will be sold Sunday Night to
>>> HIGHEST BIDDER   (555) 123-4567
>>>
>>> We will be advertising:
>>> Boston Globe
>>> Telegram and Gazette
>>> Craigslist
>>> ForSaleByOwner.com
>>> Owners.com
>>> [and a couple other free internet ones]
>>>
>>> I have read recently in the forums about the "Flyer" option.  A
>>> full page flyer copy of the adcopy included in the papers.  It seemed
>>> to get a real good response.
>>>
>>> The flyer option for the Telegram&Gazette is $85 per 1000 copies.  The
>>> newspapers total circulation is 160,000, with a discount at about $9000
>>> for a full run.  Obviously that is too much...so I wonder if doing a couple
>>> thousand is worth it or if that might skew my results.
>>>
>>> Another option, is that the T&G puts out a Home Magazine every wednesday
>>> (this timing seems rather fortutitous).  A quarter page ad is about $300.
>>> I could pick the half of the city nearest my home or further away (there
>>> is a west and east version).
>>>
>>> Lastly, the Boston Globe has an Open House feature every friday.  Your ad is
>>> also featured in a grid with all other open houses.  The person on the
>>> phone wasn't clear what could be included in that ad, but it did seem
>>> price and minimal data (rooms,baths) would be.  I'll get tomorrow's
>>> paper and see what it looks like.  This is only an extra $30 on top of
>>> the regular classifieds listing.
>>>
>>> So please let me know what you think of these other advertising 
>>> options.  I most sincerely appreciate it.
>>>
>>> The only other thing I would note at this point is that I am avoiding 
>>> advertising in-town.  I'm trying to hit the major real estate papers but
>>> want to avoid skewing my 25 callers with people in town that want to
>>> "see whats happening", but have zero intention on buying.
>>>
>>> Thanks so much,
>>>
>>> Regards,
>>> Brent B.
>>>
>>> _______________________________________________
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>>>
>>>   
>>>       
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