[5-DayForum] High bids in a down market

[Bill Effros]

Steve,

Did you use postcards?

How do you feel they worked for you?

We get a lot of that kind of stuff around here.  I always thought it was 
more to justify the six digit commissions, and to massage the egos of 
wealthy homeowners who think their homes are worth more than anyone can 
get for them, than it was a successful selling technique.  Has your 
experience been different?

I've attached one sent to me.  It was sent to thousands of other people 
over an 18 month period without success.  The owner sent this one to me 
after selling his home in five days.  He still had thousands left.  (The 
home was sold to a local who had seen it before with a broker.  The 
local offered 33% more than his previous "final offer".)

Bill Effros



Steve Ehlers wrote:
> Bill can weigh-in on this one:
>  
> One method that has gained headway in let's call it non-traditional 
> forms of advertising
> in the last couple years are the single full of color postcard or 
> large postcard type mailers.
>  
> I noticed that the above method combined with many of the 5-Day 
> principles are being used
> with success by some individuals and companies buying properties as 
> "short sales"
> and turning them around for quick sales, particularly on the east 
> coast of FL.
>  
> I'll leave it at that.
>  
> Steve
> Cape Coral, FL 
>
>     ----- Original Message -----
>     *From:* Mark Conway <mailto:sanford5daysale at yahoo.com>
>     *To:* 5-Day Forum 5-Day Forum
>     <mailto:5-dayforum at mailman.howtosellyourhomein5days.com>
>     *Sent:* Thursday, August 02, 2007 12:26 AM
>     *Subject:* [5-DayForum] High bids in a down market
>
>     Folks,
>      
>     From our perspective in mid-Michigan, at least, Bill keeps
>     stressing a very important point. Two years ago, comparable sales
>     of homes in my area would have supported a price in the range of
>     $150,000-160,000 for our home. Twenty-four months later, we were
>     completely satisfied with $136,500 as our highest bid in the
>     round-robin. Given current market conditions, it's a realistic
>     expectation that prices really have fallen from their peaks. If
>     the goal is to sell promptly at current market values and not an
>     idealized notion of what your home ought to sell for, then the
>     5-Day Method represents an opportunity to get the job done. And as
>     we've all seen on this forum, effective advertising is the whole
>     game. In some locations it seems that the best combination of
>     advertising to reach the three real buyers sought is still
>     somewhat elusive. We tried something a little different and got
>     satisfying results -- perhaps a unique solution for a unique
>     situation.
>      
>     In resistant and tough markets, where do home contractors
>     advertise to get the attention of homeowners who are doing serious
>     work on their homes as upgrades in preparation for selling them?
>     Those might be the same folks who'd like to leave some of the
>     issues associated with their aging homes behind and move into
>     someplace appealing to them in other ways? A question to ask might
>     be: What characteristics do serious home buyers have in common
>     with other groups who are target markets for advertising of small
>     businesses, and what kinds of effective and, perhaps,
>     non-traditional advertising do they do that 5-Day sellers could
>     use successfully, too? It's just something to think about.
>      
>     Regards,
>      
>     Mark Conway
>
>     ------------------------------------------------------------------------
>     Pinpoint customers
>     <http://us.rd.yahoo.com/evt=48250/*http://searchmarketing.yahoo.com/arp/sponsoredsearch_v9.php?o=US2226&cmp=Yahoo&ctv=AprNI&s=Y&s2=EM&b=50>who
>     are looking for what you sell.
>
>     ------------------------------------------------------------------------
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