[5-DayForum] unconventional advertising

[Bill Effros]

Mark,

If you think about it you realize that the number of people responding 
to large metropolitan area, large circulation newspapers often does not 
reach the threshold by Friday night.

Oversaturation is not the problem.

If you use a church bulletin approach, make sure to time your sale at 
the same time the bulletin first comes out, otherwise you will decrease 
the urgency, while increasing the confusion.

There is no need to target the message.  A blunderbuss works fine, as 
long as it's aimed in approximately the right direction, provided the 
information closely mirrors the book.

Bill Effros



Mark Conway wrote:
> Folks,
>  
> Here's another print advertising notion. Every Roman Catholic church 
> I've ever attended has had a weekly bulletin whose printing that was 
> financed by local small businesses. I'll wager that's true of churches 
> of other faiths and denominations, too. I wonder if a 5-Day Seller 
> could pay for an ad in his or her church's newsletter or even the 
> bulletins of other churches.
>  
> My biggest concern in placing a classified ad in a newspaper that has 
> a large circulation or serves a large metropolitan area would be 
> reaching so many people with no intention of moving where my house is 
> located. It's so difficult to target the message to the folks we most 
> want to see it.
>  
> Regards,
>  
> Mark Conway
>
> ------------------------------------------------------------------------
> Park yourself in front of a world of choices in alternative vehicles.
> Visit the Yahoo! Auto Green Center. 
> <http://us.rd.yahoo.com/evt=48246/*http://autos.yahoo.com/green_center/;_ylc=X3oDMTE5cDF2bXZzBF9TAzk3MTA3MDc2BHNlYwNtYWlsdGFncwRzbGsDZ3JlZW4tY2VudGVy> 
>
> ------------------------------------------------------------------------
>
> _______________________________________________
> 5-DayForum mailing list
> 5-DayForum at mailman.howtosellyourhomein5days.com
> http://mailman.howtosellyourhomein5days.com/mailman/listinfo.cgi/5-dayforum
>   
-------------- next part --------------
An HTML attachment was scrubbed...
URL: http://mailman.howtosellyourhomein5days.com/pipermail/5-dayforum/attachments/20070803/214fce31/attachment.html