[5-DayForum] my sale in MA

[brentday at althor.net]

Hi Bill,

Wow, I guess I must have mis-understood the reasoning. 

We live in a small town (Spencer), next to a large
city (Worcester).

Hmm, I guess maybe I should also advertise in the town
weekly paper.

I think I'm gonna go re-read your book and see where I went
wrong.

Thanks for the correction!

-Brent

On Fri, Aug 03, 2007 at 10:11:04AM -0400, Bill Effros wrote:
> Brent,
> 
> I just got to the bottom of your e-mail.  As noted previously, we don't 
> know what your town is, at least we don't know if we've only read this 
> e-mail.  Your advertising strategy sounds like the reverse of what I 
> would recommend.  The exact people you want to reach are those in town.  
> Even the ones who are just nosing around.  If they like what they see, 
> even if they are not themselves the real buyers, they will send the real 
> buyers along.  The people around town know your home is worth much more 
> than you've asked.
> 
> Bill Effros
> 
> 
> 
> brentday at althor.net wrote:
> > Hello 5-Day Forum!
> >
> > I'm going to be running my 5day sale next week
> > and was hoping you'd be kind enough to give me
> > your advice.
> >
> > I'll be more than happy to share my experience
> > of the sale during and after the process
> > with everyone.  I have also contacted other
> > people in my state who have run a 5day sale
> > and will report on what their methods and
> > successes were.
> >
> > Since I'm running the sale next week, I need
> > to submit the advertising soon.  I'd like
> > your feedback.  This is in Massachusetts.
> >
> > Our tentative ad:
> >
> > MYTOWN                  BY OWNER
> >   Waterfront. 4 Bed. 1.5 Bath
> >   Well maintained. Active wildlife.
> >   $124,500 or Best Offer
> >   Inspection Sat-Sun 10-5
> >   Will be sold Sunday Night to
> > HIGHEST BIDDER   (555) 123-4567
> >
> > We will be advertising:
> > Boston Globe
> > Telegram and Gazette
> > Craigslist
> > ForSaleByOwner.com
> > Owners.com
> > [and a couple other free internet ones]
> >
> > I have read recently in the forums about the "Flyer" option.  A
> > full page flyer copy of the adcopy included in the papers.  It seemed
> > to get a real good response.
> >
> > The flyer option for the Telegram&Gazette is $85 per 1000 copies.  The
> > newspapers total circulation is 160,000, with a discount at about $9000
> > for a full run.  Obviously that is too much...so I wonder if doing a couple
> > thousand is worth it or if that might skew my results.
> >
> > Another option, is that the T&G puts out a Home Magazine every wednesday
> > (this timing seems rather fortutitous).  A quarter page ad is about $300.
> > I could pick the half of the city nearest my home or further away (there
> > is a west and east version).
> >
> > Lastly, the Boston Globe has an Open House feature every friday.  Your ad is
> > also featured in a grid with all other open houses.  The person on the
> > phone wasn't clear what could be included in that ad, but it did seem
> > price and minimal data (rooms,baths) would be.  I'll get tomorrow's
> > paper and see what it looks like.  This is only an extra $30 on top of
> > the regular classifieds listing.
> >
> > So please let me know what you think of these other advertising 
> > options.  I most sincerely appreciate it.
> >
> > The only other thing I would note at this point is that I am avoiding 
> > advertising in-town.  I'm trying to hit the major real estate papers but
> > want to avoid skewing my 25 callers with people in town that want to
> > "see whats happening", but have zero intention on buying.
> >
> > Thanks so much,
> >
> > Regards,
> > Brent B.
> >
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> >   
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