[5-DayForum] Flyers

[Bill Effros]

Brent,

Nobody knows much about flyers at this point beyond the fact that Mark 
made it work for him.

My guess is that it's viable only in rural areas lacking large 
circulation affordable real estate advertising possibilities.

That lets you out.

Virtually everyone in Mark's area knew his home was for sale.  Most 
homes are sold to people in the area.  Most people planning to move into 
a new area look in the local media.

I don't think insert advertising can work unless you include an insert 
in every paper.  There is no way you can guess who should get your 
insert.  You're much better off with a small classified ad in every 
paper, on each of the five days of your 5-Day Sale.

I'm anxious to see other people trying newspaper fliers, so we can learn 
more about them.

I don't think you should be one of the people who tries out this method 
at this time.

If your home is worth $250,000, you'll have more than 25 responses by 
Friday night at $124,500, using the media you have already selected.

Bill Effros

brentday at althor.net wrote:
> Hello 5-Day Forum!
>
> I'm going to be running my 5day sale next week
> and was hoping you'd be kind enough to give me
> your advice.
>
> I'll be more than happy to share my experience
> of the sale during and after the process
> with everyone.  I have also contacted other
> people in my state who have run a 5day sale
> and will report on what their methods and
> successes were.
>
> Since I'm running the sale next week, I need
> to submit the advertising soon.  I'd like
> your feedback.  This is in Massachusetts.
>
> Our tentative ad:
>
> MYTOWN                  BY OWNER
>   Waterfront. 4 Bed. 1.5 Bath
>   Well maintained. Active wildlife.
>   $124,500 or Best Offer
>   Inspection Sat-Sun 10-5
>   Will be sold Sunday Night to
> HIGHEST BIDDER   (555) 123-4567
>
> We will be advertising:
> Boston Globe
> Telegram and Gazette
> Craigslist
> ForSaleByOwner.com
> Owners.com
> [and a couple other free internet ones]
>
> I have read recently in the forums about the "Flyer" option.  A
> full page flyer copy of the adcopy included in the papers.  It seemed
> to get a real good response.
>
> The flyer option for the Telegram&Gazette is $85 per 1000 copies.  The
> newspapers total circulation is 160,000, with a discount at about $9000
> for a full run.  Obviously that is too much...so I wonder if doing a couple
> thousand is worth it or if that might skew my results.
>
> Another option, is that the T&G puts out a Home Magazine every wednesday
> (this timing seems rather fortutitous).  A quarter page ad is about $300.
> I could pick the half of the city nearest my home or further away (there
> is a west and east version).
>
> Lastly, the Boston Globe has an Open House feature every friday.  Your ad is
> also featured in a grid with all other open houses.  The person on the
> phone wasn't clear what could be included in that ad, but it did seem
> price and minimal data (rooms,baths) would be.  I'll get tomorrow's
> paper and see what it looks like.  This is only an extra $30 on top of
> the regular classifieds listing.
>
> So please let me know what you think of these other advertising 
> options.  I most sincerely appreciate it.
>
> The only other thing I would note at this point is that I am avoiding 
> advertising in-town.  I'm trying to hit the major real estate papers but
> want to avoid skewing my 25 callers with people in town that want to
> "see whats happening", but have zero intention on buying.
>
> Thanks so much,
>
> Regards,
> Brent B.
>
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