[5-DayForum] Real Information

[Bill Effros]

Brent,

I can think of no reason why you should not post all of the actual 
information in your ad on this Forum.

A while back we had a home seller who was selling a home in California 
after having already moved to Utah.  No one realized that she had placed 
her Utah area code in the California ad.  This severely depressed the 
number of responses she received by Friday night.  She also lost the 
ability to call off the sale, and had to travel from Utah to California 
notwithstanding the fact that she had not received 25 responses by 
Friday night.  She successfully sold her home in five days, anyhow -- 
but it is not a method I would recommend.

By listing all of the real information here, there is a chance that 
additional eyes will spot things that you may miss.  Typos.  
Inconsistencies.  Errors.

I certainly have no objection to people posting their real information.  
I can think of no way in which it harms someone who plans to shortly 
publicize the same information in local media.

Bill Effros

brentday at althor.net wrote:
> Hello 5-Day Forum!
>
> I'm going to be running my 5day sale next week
> and was hoping you'd be kind enough to give me
> your advice.
>
> I'll be more than happy to share my experience
> of the sale during and after the process
> with everyone.  I have also contacted other
> people in my state who have run a 5day sale
> and will report on what their methods and
> successes were.
>
> Since I'm running the sale next week, I need
> to submit the advertising soon.  I'd like
> your feedback.  This is in Massachusetts.
>
> Our tentative ad:
>
> MYTOWN                  BY OWNER
>   Waterfront. 4 Bed. 1.5 Bath
>   Well maintained. Active wildlife.
>   $124,500 or Best Offer
>   Inspection Sat-Sun 10-5
>   Will be sold Sunday Night to
> HIGHEST BIDDER   (555) 123-4567
>
> We will be advertising:
> Boston Globe
> Telegram and Gazette
> Craigslist
> ForSaleByOwner.com
> Owners.com
> [and a couple other free internet ones]
>
> I have read recently in the forums about the "Flyer" option.  A
> full page flyer copy of the adcopy included in the papers.  It seemed
> to get a real good response.
>
> The flyer option for the Telegram&Gazette is $85 per 1000 copies.  The
> newspapers total circulation is 160,000, with a discount at about $9000
> for a full run.  Obviously that is too much...so I wonder if doing a couple
> thousand is worth it or if that might skew my results.
>
> Another option, is that the T&G puts out a Home Magazine every wednesday
> (this timing seems rather fortutitous).  A quarter page ad is about $300.
> I could pick the half of the city nearest my home or further away (there
> is a west and east version).
>
> Lastly, the Boston Globe has an Open House feature every friday.  Your ad is
> also featured in a grid with all other open houses.  The person on the
> phone wasn't clear what could be included in that ad, but it did seem
> price and minimal data (rooms,baths) would be.  I'll get tomorrow's
> paper and see what it looks like.  This is only an extra $30 on top of
> the regular classifieds listing.
>
> So please let me know what you think of these other advertising 
> options.  I most sincerely appreciate it.
>
> The only other thing I would note at this point is that I am avoiding 
> advertising in-town.  I'm trying to hit the major real estate papers but
> want to avoid skewing my 25 callers with people in town that want to
> "see whats happening", but have zero intention on buying.
>
> Thanks so much,
>
> Regards,
> Brent B.
>
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