[5-DayForum] QUICK input on my ads

Ying Cooke yingcooke at yahoo.com
Mon Apr 30 13:06:17 EDT 2007


Hi Bill,

you are really helpful! one more question on the
section of the newspaper: should be under "Open House"
or "Homes for Sales" section? I can place it under
both sections for this paper.

my ads has been published in 2 local newespapers and
online version of the paper, no response yet so far.
is it normal?

thanks,

Lisa
--- Bill Effros <bill at effros.com> wrote:

> Homes for Sale
> 
> Count every different caller or emailer -- doesn't
> matter if they won't 
> attend, doesn't matter if they can't afford more
> than 99,500.
> 
> Local ads are usually best -- where the 3 real
> buyers are sure to look.
> 
> If Craigs' list works near you, you can use it
> exclusively, although I 
> always also place an ad in the best print medium for
> local sales -- 
> whatever that is.  Where would you look if you were
> looking for a home 
> for sale.
> 
> If you pick up just 1 real buyer in the print media
> it will pay for up 
> to a $1000 ad.
> 
> Bill Effros
> 
> Ying Cooke wrote:
> > Hi Bill,
> >
> > should I place the ads under "Open House" or
> "Homes
> > for Sale" or on both places? at the time of
> placing
> > ads, the newspaper do not know the number of ads
> will
> > end up with. 
> >
> > 25 Calls: do I only count the caller who
> definitely
> > express the plan to attend the open house?
> >
> > how about those who are not sure, maybe?
> >
> > any success in advertising at forsalebyowner.com?
> >
> > thanks,
> >
> > Lisa
> >
> >
> >
> > --- Bill Effros <bill at effros.com> wrote:
> >
> >   
> >> 99,500 is the right starting price.
> >>
> >> Apart from that, the ad is fine.
> >>
> >> Bill Effros
> >>
> >> Ying Cooke wrote:
> >>     
> >>> I will place the following ad on the local major
> >>> newspaper today.
> >>>
> >>> TOWNLAKES               BY OWNER
> >>>  3BR/2BA/2CAR 1600 sf.ft. Gated
> >>>     $114,500 or Best Offer
> >>>    Inspection    Sat-Sun 10-5
> >>>   Will be sold Sunday Night to
> >>> HIGHEST BIDDER     (239)980 6688
> >>>
> >>> BOLD the first line and the price line
> >>>
> >>> My price does not exactly end with 24,500,
> 49,500,
> >>> 74,500 or 99,500. if $124,500 break the rule
> about
> >>>       
> >> 50%
> >>     
> >>> minus $500. $99,500 just seems too low. 
> >>>
> >>> thanks
> >>> --- Salessyst at aol.com wrote:
> >>>
> >>>   
> >>>       
> >>>> Hello Donna, George Cappony  here,
> >>>> Hey  you did great  for your first  time....
> here
> >>>>         
> >> is
> >>     
> >>>> a bit of help and my 
> >>>> opinion
> >>>>  
> >>>> Always end the pricing  in one  of these price
> >>>> points  due to how people  
> >>>> search  
> >>>>  24.500    or   49,500   or 74,500  or 99,500
> >>>>  
> >>>> so your price should be   274,500  not  279,500
> >>>>  
> >>>> After doing well over 2,000 ads  here is what I
> >>>>         
> >> have
> >>     
> >>>>  learned.   I also like 
> >>>> to bold the heading  & price   & phone number
> to
> >>>> give it a display "look" by 
> >>>> adding spacing like i just  did   if cost is
> not
> >>>>         
> >> an
> >>     
> >>>> issue    trust me it will 
> >>>> stand  out more and not look paragraphed....you
> >>>>         
> >> may
> >>     
> >>>> want to add an email at the 
> >>>> bottom  as well.
> >>>>                                   Additionally
> in
> >>>> the 3rd edition it  drops  
> >>>> the word   "reasonable". 
> >>>>  
> >>>>   If you toss it around with the ad rep in
> person
> >>>>         
> >>>> you may  be able to loose 
> >>>> the extra spacing if you can kick up the  bold
> >>>>         
> >> font
> >>     
> >>>> on the price as shown
> >>>>  
> >>>>
> >>>> LEBANON,  OH          BY  OWNER
> >>>> 3,000  sq. ft. Country Home  6  acres
> >>>> 4 BR 3 BA Secluded wooded setting
> >>>>
> >>>> $274,500  or Best Offer
> >>>>
> >>>> Inspection Sat.-Sun. 10-5    
> >>>> Home will  be sold Sunday Night to
> >>>>
> >>>> HIGHEST  BIDDER            (513)  934-4337
> >>>>
> >>>> _DJS1Free at aol.com_ (mailto:DJS1Free at aol.com)  
> >>>>  
> >>>>   
> >>>> ____________________________________
> >>>>
> >>>> ad version 2  called stacking the price for a 
> >>>> greater visual
> >>>>  
> >>>>  
> >>>>  
> >>>>  
> >>>>  
> >>>>  
> >>>>         LEBANON,  OH          BY  OWNER
> >>>> 3,000  sq. ft. Country Home  6  acres
> >>>> 4 BR, 3 BA Secluded wooded setting  
> >>>> $279,000
> >>>>  or Best Offer
> >>>>         Inspection  Sat.-Sun. 10-5    
> >>>> Home will be sold  Sunday Night to
> >>>> HIGHEST  BIDDER    (513)  934-4337
> >>>> _DJS1Free at aol.com_ (mailto:DJS1Free at aol.com)   
>  
> >>>>         
> >>>>  
> >>>>  
> >>>>  (eliminate the underline on your email  I 
> >>>> couldn't)
> >>>>
> >>>>  
> >>>>  
> >>>>  
> >>>>  
> >>>>  
> >>>>
> >>>> Good luck on your  5 day  sale    if you run
> into
> >>>> any problems you know where 
> >>>> to  call!
> >>>>
> >>>>
> >>>>
> >>>> Best Regards,
> >>>> George  Cappony
> >>>> 760 717 4400
> >>>>
> >>>> _www.GeorgeCappony.com_
> >>>> (http://www.georgecappony.com/)  
> >>>>
> >>>>
> >>>>
> >>>> ************************************** See
> what's
> 
=== message truncated ===>
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