[5-DayForum] QUICK input on my ads
Ying Cooke
yingcooke at yahoo.com
Mon Apr 30 13:06:17 EDT 2007
Hi Bill,
you are really helpful! one more question on the
section of the newspaper: should be under "Open House"
or "Homes for Sales" section? I can place it under
both sections for this paper.
my ads has been published in 2 local newespapers and
online version of the paper, no response yet so far.
is it normal?
thanks,
Lisa
--- Bill Effros <bill at effros.com> wrote:
> Homes for Sale
>
> Count every different caller or emailer -- doesn't
> matter if they won't
> attend, doesn't matter if they can't afford more
> than 99,500.
>
> Local ads are usually best -- where the 3 real
> buyers are sure to look.
>
> If Craigs' list works near you, you can use it
> exclusively, although I
> always also place an ad in the best print medium for
> local sales --
> whatever that is. Where would you look if you were
> looking for a home
> for sale.
>
> If you pick up just 1 real buyer in the print media
> it will pay for up
> to a $1000 ad.
>
> Bill Effros
>
> Ying Cooke wrote:
> > Hi Bill,
> >
> > should I place the ads under "Open House" or
> "Homes
> > for Sale" or on both places? at the time of
> placing
> > ads, the newspaper do not know the number of ads
> will
> > end up with.
> >
> > 25 Calls: do I only count the caller who
> definitely
> > express the plan to attend the open house?
> >
> > how about those who are not sure, maybe?
> >
> > any success in advertising at forsalebyowner.com?
> >
> > thanks,
> >
> > Lisa
> >
> >
> >
> > --- Bill Effros <bill at effros.com> wrote:
> >
> >
> >> 99,500 is the right starting price.
> >>
> >> Apart from that, the ad is fine.
> >>
> >> Bill Effros
> >>
> >> Ying Cooke wrote:
> >>
> >>> I will place the following ad on the local major
> >>> newspaper today.
> >>>
> >>> TOWNLAKES BY OWNER
> >>> 3BR/2BA/2CAR 1600 sf.ft. Gated
> >>> $114,500 or Best Offer
> >>> Inspection Sat-Sun 10-5
> >>> Will be sold Sunday Night to
> >>> HIGHEST BIDDER (239)980 6688
> >>>
> >>> BOLD the first line and the price line
> >>>
> >>> My price does not exactly end with 24,500,
> 49,500,
> >>> 74,500 or 99,500. if $124,500 break the rule
> about
> >>>
> >> 50%
> >>
> >>> minus $500. $99,500 just seems too low.
> >>>
> >>> thanks
> >>> --- Salessyst at aol.com wrote:
> >>>
> >>>
> >>>
> >>>> Hello Donna, George Cappony here,
> >>>> Hey you did great for your first time....
> here
> >>>>
> >> is
> >>
> >>>> a bit of help and my
> >>>> opinion
> >>>>
> >>>> Always end the pricing in one of these price
> >>>> points due to how people
> >>>> search
> >>>> 24.500 or 49,500 or 74,500 or 99,500
> >>>>
> >>>> so your price should be 274,500 not 279,500
> >>>>
> >>>> After doing well over 2,000 ads here is what I
> >>>>
> >> have
> >>
> >>>> learned. I also like
> >>>> to bold the heading & price & phone number
> to
> >>>> give it a display "look" by
> >>>> adding spacing like i just did if cost is
> not
> >>>>
> >> an
> >>
> >>>> issue trust me it will
> >>>> stand out more and not look paragraphed....you
> >>>>
> >> may
> >>
> >>>> want to add an email at the
> >>>> bottom as well.
> >>>> Additionally
> in
> >>>> the 3rd edition it drops
> >>>> the word "reasonable".
> >>>>
> >>>> If you toss it around with the ad rep in
> person
> >>>>
> >>>> you may be able to loose
> >>>> the extra spacing if you can kick up the bold
> >>>>
> >> font
> >>
> >>>> on the price as shown
> >>>>
> >>>>
> >>>> LEBANON, OH BY OWNER
> >>>> 3,000 sq. ft. Country Home 6 acres
> >>>> 4 BR 3 BA Secluded wooded setting
> >>>>
> >>>> $274,500 or Best Offer
> >>>>
> >>>> Inspection Sat.-Sun. 10-5
> >>>> Home will be sold Sunday Night to
> >>>>
> >>>> HIGHEST BIDDER (513) 934-4337
> >>>>
> >>>> _DJS1Free at aol.com_ (mailto:DJS1Free at aol.com)
> >>>>
> >>>>
> >>>> ____________________________________
> >>>>
> >>>> ad version 2 called stacking the price for a
> >>>> greater visual
> >>>>
> >>>>
> >>>>
> >>>>
> >>>>
> >>>>
> >>>> LEBANON, OH BY OWNER
> >>>> 3,000 sq. ft. Country Home 6 acres
> >>>> 4 BR, 3 BA Secluded wooded setting
> >>>> $279,000
> >>>> or Best Offer
> >>>> Inspection Sat.-Sun. 10-5
> >>>> Home will be sold Sunday Night to
> >>>> HIGHEST BIDDER (513) 934-4337
> >>>> _DJS1Free at aol.com_ (mailto:DJS1Free at aol.com)
>
> >>>>
> >>>>
> >>>>
> >>>> (eliminate the underline on your email I
> >>>> couldn't)
> >>>>
> >>>>
> >>>>
> >>>>
> >>>>
> >>>>
> >>>>
> >>>> Good luck on your 5 day sale if you run
> into
> >>>> any problems you know where
> >>>> to call!
> >>>>
> >>>>
> >>>>
> >>>> Best Regards,
> >>>> George Cappony
> >>>> 760 717 4400
> >>>>
> >>>> _www.GeorgeCappony.com_
> >>>> (http://www.georgecappony.com/)
> >>>>
> >>>>
> >>>>
> >>>> ************************************** See
> what's
>
=== message truncated ===>
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