[5-DayForum] QUICK input on my ads

[Bill Effros]

Homes for Sale

Count every different caller or emailer -- doesn't matter if they won't 
attend, doesn't matter if they can't afford more than 99,500.

Local ads are usually best -- where the 3 real buyers are sure to look.

If Craigs' list works near you, you can use it exclusively, although I 
always also place an ad in the best print medium for local sales -- 
whatever that is.  Where would you look if you were looking for a home 
for sale.

If you pick up just 1 real buyer in the print media it will pay for up 
to a $1000 ad.

Bill Effros

Ying Cooke wrote:
> Hi Bill,
>
> should I place the ads under "Open House" or "Homes
> for Sale" or on both places? at the time of placing
> ads, the newspaper do not know the number of ads will
> end up with. 
>
> 25 Calls: do I only count the caller who definitely
> express the plan to attend the open house?
>
> how about those who are not sure, maybe?
>
> any success in advertising at forsalebyowner.com?
>
> thanks,
>
> Lisa
>
>
>
> --- Bill Effros <bill at effros.com> wrote:
>
>   
>> 99,500 is the right starting price.
>>
>> Apart from that, the ad is fine.
>>
>> Bill Effros
>>
>> Ying Cooke wrote:
>>     
>>> I will place the following ad on the local major
>>> newspaper today.
>>>
>>> TOWNLAKES               BY OWNER
>>>  3BR/2BA/2CAR 1600 sf.ft. Gated
>>>     $114,500 or Best Offer
>>>    Inspection    Sat-Sun 10-5
>>>   Will be sold Sunday Night to
>>> HIGHEST BIDDER     (239)980 6688
>>>
>>> BOLD the first line and the price line
>>>
>>> My price does not exactly end with 24,500, 49,500,
>>> 74,500 or 99,500. if $124,500 break the rule about
>>>       
>> 50%
>>     
>>> minus $500. $99,500 just seems too low. 
>>>
>>> thanks
>>> --- Salessyst at aol.com wrote:
>>>
>>>   
>>>       
>>>> Hello Donna, George Cappony  here,
>>>> Hey  you did great  for your first  time.... here
>>>>         
>> is
>>     
>>>> a bit of help and my 
>>>> opinion
>>>>  
>>>> Always end the pricing  in one  of these price
>>>> points  due to how people  
>>>> search  
>>>>  24.500    or   49,500   or 74,500  or 99,500
>>>>  
>>>> so your price should be   274,500  not  279,500
>>>>  
>>>> After doing well over 2,000 ads  here is what I
>>>>         
>> have
>>     
>>>>  learned.   I also like 
>>>> to bold the heading  & price   & phone number to
>>>> give it a display "look" by 
>>>> adding spacing like i just  did   if cost is not
>>>>         
>> an
>>     
>>>> issue    trust me it will 
>>>> stand  out more and not look paragraphed....you
>>>>         
>> may
>>     
>>>> want to add an email at the 
>>>> bottom  as well.
>>>>                                   Additionally in
>>>> the 3rd edition it  drops  
>>>> the word   "reasonable". 
>>>>  
>>>>   If you toss it around with the ad rep in person
>>>>         
>>>> you may  be able to loose 
>>>> the extra spacing if you can kick up the  bold
>>>>         
>> font
>>     
>>>> on the price as shown
>>>>  
>>>>
>>>> LEBANON,  OH          BY  OWNER
>>>> 3,000  sq. ft. Country Home  6  acres
>>>> 4 BR 3 BA Secluded wooded setting
>>>>
>>>> $274,500  or Best Offer
>>>>
>>>> Inspection Sat.-Sun. 10-5    
>>>> Home will  be sold Sunday Night to
>>>>
>>>> HIGHEST  BIDDER            (513)  934-4337
>>>>
>>>> _DJS1Free at aol.com_ (mailto:DJS1Free at aol.com)  
>>>>  
>>>>   
>>>> ____________________________________
>>>>
>>>> ad version 2  called stacking the price for a 
>>>> greater visual
>>>>  
>>>>  
>>>>  
>>>>  
>>>>  
>>>>  
>>>>         LEBANON,  OH          BY  OWNER
>>>> 3,000  sq. ft. Country Home  6  acres
>>>> 4 BR, 3 BA Secluded wooded setting  
>>>> $279,000
>>>>  or Best Offer
>>>>         Inspection  Sat.-Sun. 10-5    
>>>> Home will be sold  Sunday Night to
>>>> HIGHEST  BIDDER    (513)  934-4337
>>>> _DJS1Free at aol.com_ (mailto:DJS1Free at aol.com)     
>>>>         
>>>>  
>>>>  
>>>>  (eliminate the underline on your email  I 
>>>> couldn't)
>>>>
>>>>  
>>>>  
>>>>  
>>>>  
>>>>  
>>>>
>>>> Good luck on your  5 day  sale    if you run into
>>>> any problems you know where 
>>>> to  call!
>>>>
>>>>
>>>>
>>>> Best Regards,
>>>> George  Cappony
>>>> 760 717 4400
>>>>
>>>> _www.GeorgeCappony.com_
>>>> (http://www.georgecappony.com/)  
>>>>
>>>>
>>>>
>>>> ************************************** See what's
>>>> free at http://www.aol.com.
>>>>     
>>>>         
>>>>> _______________________________________________
>>>>>       
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